Beibei Liu

Chief Executive Officer at NovaDAX

Beibei Liu has held several significant positions throughout their career. Beibei began their professional journey at 9F International Holdings in 2013, where they quickly advanced from a Management Trainee to the role of Regional Manager in just three months. Beibei then went on to join Wecash Group in 2014 as a Founding Partner and Chief Product Officer, where they played a critical role in the development of the online business unit and oversaw product and operation, business development, and financial management. Most recently, Beibei Liu has served as the Chief Executive Officer of NovaDAX Brasil since 2018, where they excelled in budgeting, business planning, and developing ambitious strategies to achieve short-term and long-term objectives. In this role, they also coordinated and supported the financial department in month-end procedures and generated valuable insights based on financial reports.

Beibei Liu completed a Bachelor's degree in Financial Engineering from the University of International Business and Economics between 2009 and 2013. Currently, Beibei is pursuing a Master's degree in Arts in Creative Media and Technology - Songwriting and Production from Berklee College of Music, with an expected completion year of 2023.

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