Dallas Yeo

Regional Marketing Director at Novavax

Dallas Yeo has extensive work experience in the pharmaceutical industry. Dallas started their career at Pfizer in 1996 as a Product Sales Specialist and worked their way up to Senior Regional Brand Manager, leading a team of 6 members. In 2013, they joined Bayer as a Regional Marketing Director and later became the Global Strategic Marketing Manager for Xarelto. At Bayer, they were responsible for developing business strategies, managing teams, and optimizing performance. In 2020, they joined Hello Health Group as the Vice President Regional Partnership Rx, focusing on digital solutions for pharmaceutical clients. Most recently, they worked at Menarini Asia-Pacific as the Regional Director Marketing Excellence, where they established the Marketing Excellence function across APAC and implemented operational improvement processes. Dallas Yeo is currently the Director, Regional Marketing Lead APAC at Novavax.

Dallas Yeo completed a Master of Business Administration (MBA) degree in Business Administration and Management from the University of South Australia, from 2001 to 2003. Prior to that, from 1998 to 2000, Dallas Yeo pursued a Post Graduate degree in Marketing/Marketing Management from CIM | The Chartered Institute of Marketing. Dallas Yeo also holds a Diploma in Electrical Engineering from Singapore Polytechnic, obtained from 1991 to 1993. Additionally, Dallas Yeo obtained a certification in Digital Marketing from Google Digital Garage in 2022.

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