Hieu Nguyen

Hieu Nguyen is a seasoned marketing professional with extensive experience in performance marketing, currently serving as the Head of Performance Marketing at both NTUC Fairprice Co-operative Ltd and NTUC Enterprise Co-operative Limited since January 2019. Previously, Hieu held the position of Associate Marketing Director at ZALORA Group from October 2012 to December 2018, overseeing an online marketing strategy with a substantial budget exceeding EUR 20 million. Responsibilities included managing teams focused on performance, ROI, and the expansion of digital marketing capabilities, as well as driving significant sales growth through innovative paid search and display strategies. Hieu also has a strong background in programmatic advertising and search engine marketing, marked by a hands-on approach to analytics, optimization, and relationship building with digital channel partners.