Melia Shumate

Melia Shumate has a diverse work experience, showcasing their skills in marketing and community management. Currently, they hold the position of Brand Ambassador Manager at Nuun Hydration, where they have achieved impressive results in both bottom-of-funnel and top-of-funnel marketing. Through their effective management of a large online/offline community, they have contributed to a 9% program growth year-over-year and achieved significant engagement rates on various platforms.

Prior to their current role, Melia worked as a Content Creator, collaborating with renowned outdoor recreation brands like MooseJaw and Columbia Sportswear. Melia excelled in creating content for different mediums, including TikTok, Reels, and SEO-optimized blogs. Melia'sability to identify emerging trends helped brands reach their target audience while maintaining a cohesive brand image.

Melia's previous experience includes their role as Community Director and Social Media Marketing Manager at Girls Who Hike, where they managed a large online community of over 100,000 members. Melia successfully executed content strategies across various social media platforms, ensuring consistent messaging and campaign cohesion.

Before transitioning into the field of marketing, Melia worked as a Waitress at The Potholder Cafe for three years.

Overall, Melia Shumate's work experience highlights their proficiency in marketing, community management, content creation, and social media strategy.

Melia Shumate obtained a Bachelor's degree in Communication, General and Sociology from California State University, Fullerton from 2016 to 2019. Prior to that, they completed an Associate of Arts - AA degree in Digital Communication and Media/Multimedia at Orange Coast College from 2013 to 2016. Additionally, Melia Shumate has obtained several certifications, including "Marketing Analytics: Presenting Digital Marketing Data" and "SEO for Social Media" from LinkedIn in April 2021, as well as "Advanced Google Analytics" and "Google Analytics for Beginners" from Google in March 2020.