Carolina Lago

Carolina Lago has a diverse work experience in various roles and industries. Carolina started their career as a Media Intern at Viacom Networks, where they managed the programming grid and created media proposals. Carolina then worked at Nestle Nespresso S/A, initially as a Branding Intern, where they developed and implemented campaigns and visual merchandising. Later, they became a Marketing Analyst, responsible for strategic planning, market research, and support to the commercial team. Carolina also worked as an E-commerce Analyst, managing digital campaigns and planning website offers.

Carolina then joined Boticario Group as a Communication Analyst, where they created campaign content, managed brand partnerships, and developed strategies to attract cosmetics entrepreneurs. After that, they worked at Podcast 20 Min as a Host and Owner, showcasing their hosting and entrepreneurial skills.

Currently, Carolina is working at Nuvemshop, first as a Senior Brand Specialist, leading the brand positioning project and building connections with merchants. Carolina then became a Brand Manager, focusing on brand building and campaigns for SMB and Mid-market in Brazil. Currently, they hold the position of Head of Brand & Communications Brazil.

Overall, Carolina Lago has demonstrated their expertise in brand management, strategic planning, campaign creation, and team collaboration throughout their career.

Carolina Lago's education history includes a Bachelor of Business Administration (B.B.A.) degree in Administração de Empresas from ESPM Escola Superior de Propaganda e Marketing, which they earned from 2009 to 2011. Carolina then pursued a degree in Social Communication with a focus on Advertising and Marketing from the same institution from 2012 to 2014. Carolina later obtained a Master's Degree in Consumption Sciences from ESPM Escola Superior de Propaganda e Marketing, completing it in 2018. In the same year, they attended the New York Film Academy for a specialization course in Storytelling, specifically in Screenwriting.