Kristina Craig

Kristina Craig is a seasoned professional with extensive experience in innovation, strategy, and digital transformation across various sectors. Currently serving as the Head of Innovation at News Corp Australia, Kristina leads a team that focuses on identifying and advising on emerging market trends through product innovation. As an advisor to the AI startup Nyota.ai, Kristina contributes expertise in enhancing productivity through technology. Formerly a Director at Deloitte Australia, Kristina specialized in digital strategy and customer experience, and played a key role in shaping perspectives on open banking and embedded finance. Kristina also founded the KPMG Innovation Lab, driving product and service innovation, and was instrumental in establishing the Digital Consulting practice in Australia at KPMG. Early career roles included co-founding MindArc Digital Agency and serving as a Senior Consultant at Ernst & Young. Educational qualifications include a degree from Macquarie University and various certifications in strategy and project management.