Baden Martin currently serves as the Chief Executive Officer of NZ Financial Services Group, a position held since February 2024, focusing on helping New Zealanders achieve their financial dreams through comprehensive support services in mortgage and insurance distribution. With over 20 years of experience, Baden previously worked at ANZ from February 2003 to February 2024, where responsibilities included leading the mortgage adviser distribution and being instrumental in driving sustainable growth and profitability. Throughout the tenure at ANZ, Baden held various positions, including Sales & Service Manager, Broker Relationship Manager, Mortgage Coach, and Credit Analyst, demonstrating expertise in sales leadership, strategic relationship building, and credit risk management. Baden holds a Bachelor of Business with Double Majors in Marketing and Management from Auckland University of Technology, earned between 1995 and 1998.
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