Anna Shanahan

Anna Shanahan is a Senior Marketing and Communications Manager at New Zealand Rugby, responsible for managing marketing and communications to Rugby participants in New Zealand and leading the development of the New Zealand Rugby brand story incorporating Te Ao Māori principles. With previous experience at ACC New Zealand as a Senior Engagement Advisor and Senior Advisor - Brand, Anna has successfully executed campaigns to enhance customer experiences and improve brand awareness. Anna's earlier roles include various marketing positions at New Zealand Rugby, Synergy Live, Amorini NZ Ltd, Victoria University of Wellington, Statistics New Zealand, and Natcoll Design Technology. Anna holds a Bachelor of Commerce and Administration in Marketing and Commercial Law from Victoria University of Wellington.