Charlotte Benninghoven is a Product Expert at OBI SQUARED Ventures, where Charlotte shapes product vision and scope and manages technical product development and operations. Prior to this, Charlotte worked as a Growth Hacker/Marketeer at OBI next, focusing on testing and growing new ventures with lean marketing methods. With a background in digital consulting and marketing, Charlotte has also worked at Edelman in various roles such as Digital Strategist and Junior Consultant. Charlotte holds a Master of Arts in Leadership in Digital Communication & Innovation from the University of St.Gallen, a Master of Arts in Leadership in Digital Innovation from Universität der Künste Berlin, and a Bachelor of Arts in Media & Economics from the University of Cologne.
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