Lucía Murall is a seasoned marketing professional with extensive experience in growth and engagement strategies across various industries. Currently serving as a Growth Marketing Manager at OCA since September 2023, Lucía drives initiatives focused on customer acquisition, retention, and revenue growth. Previously, as a Lifecycle & Growth Manager at ank and a Supervisor of Engagement & Growth at Mercado Libre, Lucía developed comprehensive engagement strategies and improved user journeys for Mercado Pago in Spanish-speaking countries. Additional experience includes a role as a Digital Marketing Specialist at BGH Tech Partner, where Lucía implemented digital marketing strategies and managed website development. Earlier experience includes leading marketing and communication efforts at Latinware. Lucía holds a degree in Social Communication from the University of Buenos Aires. Skills include SEO, SEM, analytics, and proficiency in various marketing tools.
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