Jaime De Abreu is an accomplished professional with extensive experience in franchising and operations management. Currently serving as Global Franchise Operations Executive and previously as South Africa Operations Executive Franchising at Ocean Basket Holdings since December 2016, Jaime has demonstrated expertise in driving franchise growth and operational excellence. Prior roles include Regional Manager at Powertech and various strategic positions at South African Breweries, where responsibilities ranged from Sales Development Specialist to Regional Strategic Wholesale Manager. Jaime began a career at Beyond Outsourcing as a Business Intelligence Supervisor. Education credentials include a Master of Business Administration from the Gordon Institute of Business Science and a Bachelor of Commerce in Marketing Management from Midrand Graduate Institute.
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