Luca Alba is a seasoned professional in sales operations and marketing with extensive experience in several key roles. At OCME since August 2014, Luca serves as Sales Operation & Marketing Manager, focusing on Go to Market processes, CRM coordination, commercial forecasting, demand management, and performance analysis, alongside strategic marketing analysis and project management. Prior to OCME, Luca held the position of Demand Planning Manager at Bormioli Rocco Glass Co., where responsibilities included sales forecasting and demand management. Earlier roles include Trade Marketing Manager at Marazzi Group Spa, where Luca established the trade marketing function, and Product & Outsourcing Manager, as well as Area Manager Overseas at Bormioli Luigi SpA. Educational qualifications include a degree in Marketing from SDA Bocconi and a degree in Economics from Università degli Studi di Parma.
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