Ben Parr

Ben is an award-winning entrepreneur, investor, author, and journalist. He is the author of the best-selling book "Captivology: The Science of Capturing People's Attention", named the top marketing book of 2015 by multiple publications. He sits on the board of directors of Samasource, whose mission is to reduce global poverty through impact sourcing and outsourcing digital work. He sits on Lufthansa Airlines' advisory board and is a columnist for Inc. Magazine. Previously, he was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. He is a member of the Forbes 30 Under 30. Ben is an alum of Northwestern University.