Andrea MacIel Ortega

Andrea Maciel Ortega is an experienced professional in influencer marketing and digital communication, currently serving as the Influencer Marketing Lead at Ogilvy since April 2023. Previously, Andrea held the position of Head of Influencer Marketing at Influye Agency and was a strategic and operational lead at KTBO from September 2020 to April 2023. With a strong foundation in creating and optimizing influencer marketing operations, Andrea developed impactful strategies for Coca-Cola Mexico during a tenure that included roles such as Influencer Marketing Lead and Consumer Engagement at KTBO. Additionally, Andrea coordinated digital communication strategies at the Museo del Palacio de Bellas Artes and contributed as a Project Manager at Intellekt. Educational credentials include a Master's degree in Strategic Communication Management from Universidad La Salle and a Bachelor's degree in Communication from Universidad Mesoamericana.