Anibal Casso

Anibal Casso is an accomplished marketing strategist with extensive experience in leading global strategy for high-profile brands across various agencies. Currently serving as Chief Strategic Officer for Ogilvy North America and Global Strategy Lead for WPP OpenX, Anibal has previously held senior roles at organizations such as Arts & Letters Creative Co., FIG, and Joan Creative, overseeing strategies for major clients including Google, Ketel One, and General Mills. Anibal's career also includes strategic leadership positions at Droga5, Wieden + Kennedy, and The Vidal Partnership, where strategic initiatives encompassed a wide range of industries from consumer goods to technology. Anibal holds a Bachelor of Science in Communications and multiple certifications, reinforcing a strong foundation in media theory, communications, and visual arts.