Diana Budman

Diana Budman is an accomplished professional in data strategy and analytics with extensive experience across multiple roles. Currently serving as Associate Director of Data Strategy at Ogilvy since September 2022, Diana has led significant web analytics audits, developed comprehensive measurement frameworks, and co-created strategies to enhance client visibility and engagement through data-driven insights. Previously, as Senior Analyst at Code and Theory, Diana optimized performance for various clients, including Johnson & Johnson, through audience segmentation and UX enhancements. Diana's earlier roles included Marketing Intelligence Analyst at Wunderman Thompson Health, where Diana developed dashboards and consumer insights, and a Digital Strategy Intern at APCO Worldwide, where Diana contributed to crisis communication strategies and digital media reporting. A dual degree holder in Marketing and Information Systems from the University of Maryland, Diana exemplifies innovation and leadership in every endeavor, as recognized by the Matt Reese Award for outstanding performance at Wunderman Thompson.