Houxiao Li

Houxiao Li is an accomplished Executive Creative Director at 奥美, with a career rooted in significant creative leadership roles across various renowned advertising agencies. Houxiao led a team of 16 creatives at BBDO China, managing the Mercedes-Benz account and winning multiple campaigns, including the global pitch for the E-Class. Previous experiences include positions at GREY GROUP CHINA, where significant campaigns for GSK and Mengniu were developed, and a long tenure as a Freelance Creative Director, marked by numerous successful pitches for major brands such as Coca-Cola and Nike. Early career experiences at Bates China and Ogilvy focused on launching global campaigns for leading brands like Nokia and IBM. Houxiao holds a Bachelor of Arts in Archeology from Northwest University.