Edson Citriniti Junior

Edson Citriniti Junior has extensive experience in digital relationship consulting, digital marketing, and financial analysis, primarily at Oi from January 2008 to the present. Key contributions include leading a Six Sigma project for customer care application enhancement, developing automation solutions for back-office processes, and creating a digital marketing strategy that improved operational efficiency. Edson also played a critical role in the strategic planning and launch of Oi TV, focusing on operational excellence and sales team training. Prior experience includes financial analysis at Engevix Engenharia, where Edson managed financial controls and negotiations for construction projects. Edson holds an MBA in Software Architecture and Solutions from IGTI and an MBA in Digital Marketing from FGV, among other qualifications.