Lauren Croke

Lauren Croke is an experienced marketing professional currently serving as the Brand Partnerships Lead at OKX since March 2022, overseeing global sports and entertainment partnerships with notable entities such as McLaren Racing and Man City Football Club. Prior to this role, Lauren held the position of Marketing & Business Operations Director at Act+Acre, where responsibilities included business development and operational management within a luxury hair wellness brand. Lauren's diverse experience spans roles at Havas as Global New Business Manager, and at SomersMurphy&Earl as Global Account Executive, where significant contributions were made to enhance digital presence and branding. Lauren's educational background includes a Master’s Degree in Marketing from UCD Michael Smurfit Graduate Business School and a Bachelor's Degree in Business/Commerce from University College Dublin.