Zack Hirsch

Zack Hirsch has a diverse work experience in the field of creative directing and art direction. Zack worked as a Creative Director at OLIVER Agency, where they led the development, strategy, and digital transformation of NFT and Web3 design studio. Zack also served as an Associate Creative Director at U-Studio @ Unilever, where they oversaw the creative direction for various Unilever consumer packaged goods brands, launched an ice cream delivery service called The Ice Cream Shop, and led social media, digital, in-store, activation, and above-the-line initiatives.

Prior to that, Zack worked as an Associate Creative Director at Resolute Digital, a Weber Shandwick Company, where they managed the creative team, handled client relationships, and led new business wins. Zack worked on integrated social media, digital, and mobile campaigns for clients like Tullamore DEW whiskey, Sixlets candies, PwC, and Attendee Events.

Additionally, Zack served as an Associate Creative Director at 1000heads, managing the creative team and overseeing social media, digital, and experiential initiatives for brands like Google, Microsoft, Facebook, and Thomas Breads. Zack also worked as a Senior Art Director at Cramer-Krasselt, where they developed comprehensive campaigns across various channels and managed rebranding efforts. Prior to that, they held the position of Senior Art Director at MRM//McCann, where they collaborated closely with the account team, managed a creative team, and worked on mobile, social, and digital campaigns, including the rebranding of the Verizon masterbrand.

Zack's early career includes working as an Interactive Art Director at RDA International, where they developed fully immersive integrated campaigns for video game launches, utilizing viral videos, augmented reality, alternate reality gaming, guerilla tactics, and social media. Their clients during this role included Resident Evil, Devil May Cry, and Yoostar on MTV.

Zack Hirsch holds a Bachelor of Fine Arts degree in Advertising Design from the Fashion Institute of Technology.