Bill Jackson

Bill Jackson has a solid background in digital marketing, with experience in developing and implementing strategies to drive customer growth through digital channels. Bill has served as the Director of Tier 3 Digital Strategy and Marketing at Omni Advertising since 2022. Prior to that, they served as the Director of Digital Marketing at Waterway Carwash from 2020 to 2022, where they were responsible for creating and executing digital marketing campaigns and establishing processes to track results. From 2014 to 2020, Bill worked at Maritz Automotive, initially as a Senior Marketing Analyst, then as a Manager of Client Marketing, and later as a Senior Digital Marketing Strategist. In these roles, they collaborated with various teams to develop and deploy digital media campaigns for clients, conducted analysis of client digital landscapes, and researched trends to optimize current product offerings. Additionally, Bill has experience teaching as an Adjunct Professor at both McKendree University and Southwestern Illinois College, where they taught courses on social media marketing and other related topics. Bill also has prior experience as a Digital Marketing Director at Auffenberg Dealer Group, where they created targeted marketing campaigns, managed budgets, and tracked campaign effectiveness. Overall, Bill's experience demonstrates their expertise in digital marketing strategy, analysis, and implementation.

Bill Jackson has a Bachelor's Degree in Public Relations and Marketing from Murray State University. Bill also holds a Master of Business Administration (M.B.A.) with a specialization in Business Administration and Management, Marketing from Lindenwood University. In addition to their formal education, Bill has obtained certifications including Bing Ads Accredited Professional from Microsoft, Google Ads Certification from Google, Google Analytics IQ from Google, and Yext Certified Professional from Yext. The exact dates of when they obtained these certifications are not provided.