Alicia Salvador has over 20 years of experience in commercial roles, primarily focused on brand activation and sales promotion. Currently serving as an InStore Brand Activator at Omnitel Comunicaciones S.L. since January 2013, Alicia ensures the implementation of negotiated actions for Hewlett Packard across major retail accounts, with a decade of dedicated service to this client. Prior experience includes a Sales Promoter role at BenQ Corporation from February 2006 to January 2010, where Alicia managed client visits, direct sales, and competitive analysis in various regions of Spain. Earlier, from January 2001 to November 2006, Alicia worked as an Account Executive at Lácteas García Baquero, focusing on direct sales and stock management in large retail chains. Alicia holds a degree in Business Administration from Ruiz Liñares, completed between 1984 and 1989.
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