Antonio Melero has a diverse work experience spanning various industries and roles. Antonio currently holds the position of Marketing Lead Spain at On since September 2021.
Prior to this, from February 2019 to September 2021, they worked as the Director of Strategy & Business Development at Lateral Thinking, where they provided strategic direction for key agency accounts and projects.
Antonio also served as the Brand Director at Skate Agora by Lateral Thinking from March 2016 to September 2021, leading a global franchise and digital platform focused on skateboarding progression as an Olympic sport.
From 2011 to 2016, Antonio held two roles at Sole Technology - Brand Marketing Ops. Manager EMEA and Interim Country Manager - Spain. Antonio managed marketing, creative, and communication teams while optimizing brand marketing budgets and driving key account strategy.
Antonio's earlier experiences include working as the Sales & Marketing Manager at Shoeciety, handling sales, marketing, and retail initiatives from February 2006 to December 2009. Antonio also worked as a Project Manager for events and brand activations on a freelance basis from May 2006 to November 2009.
Starting their career, Antonio worked as a Sales & Marketing Coordinator at G2 Producciones from June 2004 to July 2007, representing advertising options at professional sports venues and coordinating sport events. Antonio then joined Delfin Group as an Events & Brand Activations Coordinator from September 2002 to May 2004, working with major brands to create consumer experiences and manage brand interactions.
Antonio Melero has a Bachelor's degree in Business Economics with a focus on International Marketing and Communications from Amsterdam University of Applied Sciences. Antonio also holds a Bachelor's degree in Economics and Business Management from Universidad de Málaga.
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