Guillermo Martín Benavente

Programmatic Ad Operations | Data Analyst| at ONiAd

Guillermo Martín Benavente has worked in various roles in the digital marketing and eBusiness industries. In 2021, they began working as Paid Media | Programmatic & AdOps at ONiAd. From 2019 to 2021, they worked as Digital Marketing & eBusiness | Paid Media at Netaservice, where they were responsible for developing and designing webpages, as well as optimizing conversion objectives. In 2018, they worked as a Técnico de Marketing at TECNOVEN. Additionally, they completed a seven-month internship at NETASERVICE SERVICIOS INFORMATICOS SL, where they designed and developed webpages in WordPress, and conducted web analytics in Google Analytics. In 2017, they worked as a Promotor de eventos at Comercial Persuasion.

Guillermo Martín Benavente's education history includes a Master's degree in Digital Marketing from ICEMD from 2019 to 2020 and a Bachelor's degree in Marketing and Market Research from the University of Zaragoza from 2014 to 2018. Guillermo has also obtained numerous certifications, including a Superior IAB Spain Course in Streaming Television from IAB Spain Formación in March 2022, an Ad Operations Specialist certification from Adform in December 2021, a Publicidad Programática Multicanal certification from IAB in November 2021, a Fundamentals of SQL I Course from Dataquest.io in February 2021, a Display & Video 360 certification from Google in January 2022, an Email Marketing Certified certification from HubSpot Academy in April 2020, a Google Analytics Individual Qualification certification from Google in April 2021, a Certificación en Google Shopping certification from Google in May 2020, and a Certificación sobre las Campañas de Búsqueda de Google Ads certification from Google in September 2019.

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