Freya Pradieta

Freya Pradieta serves as the Head of Brand Marketing at Oona Insurance Indonesia since October 2023, leading strategic brand initiatives across marketing communications, public relations, social media management, brand development, and market research. Previously, Freya held roles including Brand & Marketing Consultant and Head of Brand & Communication Strategy at Home Credit Indonesia, where key projects involved brand repositioning and developing brand guidelines. Freya's expertise in marketing strategy was further demonstrated as Marketing Lead for Aberdeen Standard Investments and in various communication roles at PT Tokio Marine Life Insurance Indonesia and PT AJ Sequis Life. Freya's academic background includes a Master of Social Sciences in Communication from the National University of Singapore and a Magister Management in Marketing from Universitas Tarumanagara.