James Byrd

James Byrd has a diverse work experience in the field of digital operations and sales. James started their career as a Middle Grades Science Teacher in 2007, and then joined the Rubicon Project as a Demand Manager from 2009 to 2011. During this time, they oversaw the onboarding and management of new and existing demand partners and worked on establishing growth opportunities between DSPs and publishers.

In 2011, James joined the Star Tribune as the Yield Manager for Indirect Partnerships, where they successfully managed the growth of the indirect revenue channel and established a private marketplace and yield stack that led to substantial revenue growth. James then became the Director of Digital Yield, responsible for revenue management and monetization development across all digital channels and inventory sets.

In 2014, James joined Perfect Market as an Advisory Board Member, and then moved on to OpsCo in 2016 as the Chief Operating Officer. In this role, they provided digital technology, operations, yield, reporting, and advisory services to media companies and local publishers.

Throughout their career, James has demonstrated their expertise in digital operations, sales strategy, monetization, and revenue management.

James Byrd attended Palm Beach Atlantic University from 2003 to 2007, where they earned a Bachelor's degree in Education.