Alena Larson is a seasoned marketing professional with extensive experience in the healthcare and corporate marketing sectors. Currently serving as VP of Enterprise Marketing Capabilities at Optum since February 2012, Alena has held multiple leadership roles focused on strategic planning, digital strategy, analytics, and demand generation. Prior to Optum, Alena was the Product Marketing/Marketing Communications Manager at XanGo, where responsibilities included leading corporate marketing plans and product launches. Earlier experience includes a position as Lead Administrative Support Professional at Alpine School District. Alena holds a degree from Utah Valley University.
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