Siping Roussin

Siping Roussin is a technology leader in marketing with extensive experience in developing and modernizing marketing technology strategies across various industries. Currently serving as the VP of Marketing Technology at Optum since September 2022, Siping Roussin leads a global team in establishing enterprise MarTech strategies and managing significant capital investments. Prior experience includes the role of AVP of Marketing Technology Strategy & Enablement at MetLife, where Siping Roussin focused on integrating MarTech ecosystems into global CRM and sales platforms. Additionally, leadership roles at Lenovo and GlaxoSmithKline involved optimizing digital engagement and building data architecture for marketing insights. Siping Roussin's career began at Viewlocity, providing consultancy services for prominent companies. Siping Roussin holds a Bachelor of Engineering degree in Electrical Engineering from the Georgia Institute of Technology.