Elena Alanicheva

Elena Alanicheva is an experienced marketing professional with a strong background in brand management and marketing strategy. Currently serving as Marketing Manager at Orac since December 2022, Elena has previously held similar roles at AkzoNobel from September 2011 to December 2022, where responsibilities included overseeing marketing strategy, product marketing, digital and social media initiatives, and brand communications. At AkzoNobel, Elena progressed from Brand Manager to Senior Brand Manager, leading marketing for major brands and managing new product development and market research. Prior experience includes brand management roles at United Confectioners, where Elena developed brand strategies and launched new products. Elena holds a degree in Management and Marketing from the Moscow Aviation Institute, completed in 2007.