Pedro Garicano Solé

Pedro Garicano Solé currently serves as the Head of Digital Sales for eCommerce at Orange España, overseeing a team of 18 and responsible for digital channel sales and marketing. Since February 2014, Pedro has also been a Marketing Professor at Spain Business School, specializing in customer management and loyalty strategies. Previously, Pedro held various key roles at Orange, including Head of Amena and Manager of Customer Management for autonomous clients, where responsibilities spanned from brand management to customer lifecycle management. Pedro's career began in marketing consultancy and relational marketing across several organizations, having gained an MBA from IE Business School and a degree in Economics from Universidad de Alcalá.