Jolien Alferink

Head of PR and Business Development at Orange Hotel Marketing

Jolien Alferink has extensive work experience in the hospitality industry, with a particular focus on marketing, PR, sales, and communications.

Jolien'smost recent role is as the Head of PR and Business Development at Orange Hotel Marketing, where they bring 20 years of international industry experience. Jolien manages media relations in the Benelux & Scandinavia regions, offering a bespoke PR service to clients in the high-end lifestyle hospitality industry.

Prior to this, Jolien served as the Director for Northern Europe at Mason Rose - Sales & Communications from 2019 to 2021, where they worked with renowned hotels worldwide and managed UK-based leisure travel companies. Jolien'sresponsibilities included driving business to the hotels through integrated PR, Sales & Marketing strategies.

Before joining Mason Rose, Jolien worked at Hilton Worldwide as a Regional Sales Manager for the Netherlands from 2009 to 2012. Jolien also held sales roles at Hilton London Tower Bridge, Hilton London Canary Wharf, Hilton London Paddington, and Hilton London Metropole, gaining valuable experience in sales and events management throughout their tenure at Hilton.

Overall, Jolien Alferink has established herself as an experienced professional in the hospitality industry, with a diverse range of skills and a proven track record in marketing, PR, sales, and communications.

Jolien Alferink attended CHN University from 2000 to 2005, where they obtained a Bachelor's Degree in International Hospitality Management. In addition, they also attended Christelijke Hogeschool Nederland from 2000 to 2004, although information about their degree and field of study there is not provided.

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