Ana Wilches is an experienced marketing professional currently serving as Head of Marketing and Communications at Orangepill, where the focus is on multi-blockchain infrastructure for businesses entering Bitcoin and DeFi. Ana founded OCHO by WAM, an environmentally conscious e-commerce company specializing in unique hand-painted phone case designs, and has held various roles, including Marketing Specialist and Creative Director at MOI HAIRCARE, where the emphasis was on developing targeted marketing campaigns. Additionally, Ana co-owned FRESCO NATURAL and has assisted in marketing efforts there. Educational qualifications include a Bachelor's degree in Economics from Udima Universidad a Distancia de Madrid and a Diploma in Education with a focus on Negotiation from Universidad de La Sabana.
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