Ariel Abramowitz

Ariel Abramowitz is the Associate Director of Marketing at Oscar Health. Ariel has over 9 years of experience in public relations and marketing, with a focus on digital strategy.

Ariel began their career as a Junior Account Executive at RoseComm in December 2011. Ariel was promoted to Account Executive in February 2014 and then to Account Supervisor in January 2015. In January 2020, they joined DeVries Global as Vice President of Digital Strategy.

At DeVries, Ariel helped grow Samsung Mobile US by shifting marketing focus from devices to business solution stories. Under their leadership, the US business grew to more than 40% of Samsung's global B2B revenue, with more than 1 billion Samsung devices in use across enterprises. Ariel also pitched and managed Takeda's first Twitter media buy around Rare Disease Day 2020. The one-month $12K ad buy resulted in 50% video view rate and 2.7% audience growth.

In May 2021, Ariel joined Oscar Health as the Associate Director of Marketing. In their role, they oversee all marketing initiatives and campaigns for the company.

Ariel Abramowitz has a Bachelor of Arts in Public Relations from Pennsylvania State University.

They work with Will Begeny - Senior Director, Marketing, Danielle Ortega - Sr. Marketing Manager, and Xuan Ky - Head of Performance Marketing. Ariel Abramowitz reports to Ivan Wicksteed, Chief Marketing Officer.