Anthony Parenzin

Anthony Parenzin is a seasoned digital marketing and web analytics professional with a robust background in developing measurement tools and data-driven strategies. Currently serving as a Solution Architect at Ovative Group, Anthony has successfully implemented a proprietary web analytics measurement tool and developed interactive dashboards. Prior to this, Anthony held various roles at VSP Vision, where responsibilities included leading digital marketing initiatives, creating dashboards, and training teams on analytics tools. Anthony's earlier experience includes positions at Runyon Saltzman, Inc., focusing on digital account management, digital coordination, and campaign strategy development. Anthony holds a Bachelor of Science in Business Administration with a focus on International Business from California State University-Sacramento and an Associate's Degree from Sacramento City College.