Beth McKigney

Beth McKigney has extensive work experience in the marketing and measurement field. Beth started their career at Capella Education Company as an Online Advertising Specialist, where they managed direct-response online advertising campaigns. Beth then moved on to Target, where they held various roles, including Ecommerce Promotions & Web Analytics, Sr Marketing Analyst - Site Optimization & Testing, Ecommerce Marketing Manager - Site Optimization & Testing, Email Lead Marketing Manager, and Mobile & Email Lead Marketing Manager. In these positions, Beth was responsible for developing marketing strategies, managing teams, analyzing results, and optimizing post-launch. Since 2013, Beth has been working at Ovative Group, where they have held roles such as Director, Site Analytics & Optimization, Director, Digital Measurement & Activation, Senior Director, Digital Measurement & Activation, Vice President, Customer Strategy & Owned Media, and Vice President, Measurement. In their current role as the Senior Vice President, Measurement & Technology Solutions, they lead a team of marketing experts and serves as a trusted partner for clients in measuring the impact of marketing on their businesses. Beth's expertise lies in measurement, technology solutions, customer strategy, owned media, and digital activation.

Beth McKigney obtained a B.S. degree in Marketing & Supply Chain Management from the University of Minnesota - Carlson School of Management, which they attended from 2000 to 2004. Beth then pursued an MBA from the same institution, graduating in 2008. In terms of additional certifications, Beth McKigney became MAP Certified through MAP Certification - by Ovative group in February 2022. Beth also obtained certification in Adobe Target, although the specific month and year are not provided.