Edwin Reyes Herrera

Edwin Reyes-Herrera is a Data Scientist at Ovative Group since January 2022, specializing in managing Bayesian media mix models for marketing analytics across over 25 clients, leading to significant revenue increases. Previous experience includes roles as an Analyst in Data Science at Solutran, where monthly KPI dashboards and insights for EBT clients were developed, and as a Data & Reporting Analyst addressing real-time analytics for program engagement. Additional positions include Care Coordination Associate at Bluestone Physician Services and various roles in communications and reporting during internships at Macalester College, Minnesota Business Magazine, Bicycle Alliance of Minnesota, Sonoma Sun Newspaper, and The Sonoma Index-Tribune. Edwin holds a Bachelor’s Degree in Linguistics with a focus on Spanish and Portuguese from Macalester College (2016-2020).