Gabriel McFarland

Gabriel McFarland is a seasoned professional in digital marketing with significant expertise in product feed management and optimization across multiple platforms. Currently serving as a Senior Manager at Ovative Group since November 2021, Gabriel manages exports for clients on channels such as Google Shopping and Facebook Dynamic Ads, utilizing key metrics to enhance campaign performance. Prior experience includes roles at Brainlabs, Tinuiti, Inflow®, Wpromote, and Feedonomics, where responsibilities included optimizing product feeds, managing marketplace exports, and providing insights and training to internal teams. Gabriel holds a degree from California State University, Los Angeles, and has a proven track record of driving quality traffic and reducing costs per click through strategic feed management.