Sam Kelly

Sam Kelly is an experienced professional in digital experience optimization, currently serving as an Analyst at Ovative Group since May 2022. In this role, Sam enhances user experiences and delivers value across digital properties through various services, including customer-centric data measurement, landing page and site/app optimizations, tag setup, reporting, A/B testing, and analysis of industry best practices. Additionally, Sam has gained valuable experience as an intern in the same field at the College of Saint Benedict and Saint John’s University, as well as working as a cashier, where responsibilities included managing cash flow and providing customer service. Prior experience includes a customer service position at Kwik Trip, Inc. Sam holds a degree in Global Business, with a focus on Accounting and Finance, from the College of Saint Benedict and Saint John’s University, graduating in 2023.