Sarah Hicks Cmrs (Sally)

Sarah (Sally) Hicks CMRS is a seasoned professional in business intelligence and market research with extensive experience spanning over two decades. Currently serving as the Business Intelligence Unit Lead at Oxford City Council since April 2019, Sarah has previously held multiple roles, including Acting Business Intelligence Unit Lead and Oxford City Analyst. Concurrently, Sarah continues to excel at Nielsen as a Senior Analytics Consultant in the Consumer and Shopper team, where an array of methodologies including mystery shopping and online surveys are utilized. Prior experience includes positions as a Senior Analytics Manager at Nielsen, Research Manager at TNS UK, and Senior Account Manager at GfK, among others. Educational credentials include an Advanced Certificate in Social and Market Research Practice from The Market Research Society and a Bachelor's degree in Ancient History and Latin from Durham University.