Mark Faicol

Mark Faicol is an experienced brand manager currently at Pabst Labs, where notable achievements include launching PBR High Seltzer, making history as the first national brand to enter the cannabis space under the Pabst Blue Ribbon name. Prior to this role, Mark held several positions at Pabst Brewing Company, advancing the spirits portfolio and managing experiential activations. Earlier career experience includes account executive roles at BeCore and Rebel Industries, focused on experiential marketing and event execution. Mark began a career path in music education as office manager at The Jazzschool. Mark holds a Bachelor of Arts in Sociology with a minor in Music from the University of California, Berkeley.