Dylan McKitterick

Dylan McKitterick is a seasoned marketing professional specializing in digital strategy and revenue growth within the athletics sector. Currently serving as a Senior Marketing Automation Strategist at Paciolan since November 2024, Dylan previously held various roles at Virginia Tech Athletics from December 2021 to November 2024, including Assistant AD and Director of Digital Strategy & Revenue Growth, focusing on revenue-generating campaigns across multiple digital platforms. Prior experience includes positions at Illinois State Athletics and Central Michigan University, where Dylan managed marketing initiatives, communications, and events for various sports programs. Dylan holds a Bachelor of Applied Arts in Sport Management from Central Michigan University, earned in 2017.