Elina Heng

Elina Heng Finch serves as Senior Director of Brand Marketing at Pair of Thieves since July 2021. Previously, Elina held the position of Director for North America Consumer Products, Toys at NBCUniversal Media, LLC, from March 2019 to June 2021, where responsibilities included managing a $50M+ licensee portfolio and driving revenue opportunities tied to Universal IP. Prior experience at Mattel, Inc. included roles as Director of Global Marketing for Boys Action Figures and earlier positions managing Hot Wheels and Boys Action Figure brands. Elina commenced a career in brand marketing with internships and roles at Veriteas, Terpin Communications Group, Ink Public Relations Group, and MTV Networks. Elina holds an MBA from the USC Marshall School of Business and a BS in Business Administration from the University of Southern California.