Matthias Hartl currently serves as Leiter Marketing at PALFINGER AG, a position held since September 2023. Previously, Matthias spent a decade at UNITO Versand & Dienstleistungen GmbH, where roles included Product Lead SEA / Performance Marketing following an agile transformation that restructured leadership into product, people, and strategic leads, along with serving as Abteilungsleiter SEA, Search Engine Optimization Team Lead, and SEM-Manager. Prior experience includes serving as Internet Marketing Manager at AVISEO GmbH from October 2011 to March 2013. Matthias holds a Master of Arts in Kommunikationswissenschaften and a Bachelor of Arts in Kommunikationswissenschaften from Paris Lodron Universität Salzburg, as well as an Abitur from Rottmay Gymnasium Laufen.
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