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Patricio Strauss

Brand Manager at Palladium

Patricio Strauss has a diverse work experience spanning several companies and industries. Patricio began their career at Price Waterhouse Coopers in 1995, where they worked as a Senior A in the Department of Audit until 2004. During this time, they gained experience in auditing financial statements and operational consulting.

In 2005, Strauss co-founded The Runners Shop, the first Running Shop in Argentina. As the General Manager, they developed and implemented the concept, successfully launching the business until 2009.

Strauss then transitioned to various roles in the footwear industry. From 2010 to 2015, they worked for New Balance y Joma, where they held positions such as Gerente de Producto, Footwear Product Manager, and Gerente de Marketing. In these roles, they managed all footwear and apparel categories, including purchasing, budgeting, local production, and marketing strategies. Patricio helped relaunch the New Balance brand in Argentina and focused on positioning and strategic marketing efforts.

Starting in 2021, Patricio Strauss held Brand Manager positions at multiple companies, including K-Swiss Global Brands and PALLADIUM BOOTS, where they continued to oversee brand management, develop business plans, and make purchasing decisions.

Most recently, in 2022, Strauss joined Brooks Running as a Brand Manager, where they are responsible for managing the brand, creating business plans, and driving sales projections.

Overall, Patricio Strauss has a strong background in brand management, business planning, sales projections, product selection, and purchasing decisions, with experience in various industries such as audit, retail, and footwear.

Patricio Strauss attended the University of Buenos Aires from 1990 to 1996 and obtained a degree in administration, known as "Licenciado en Administración". No information is available regarding the specific field of study.

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