Yichi Zhang

Yichi Zhang is a Senior Marketing Data Scientist at PandaDoc since February 2023, with a strong background in marketing analytics and advanced data analysis. Previous experience includes serving as a Senior Analyst at BlockFi, where responsibilities involved experiment design and A/B testing, and as a Senior Analyst at Zenith, focusing on advanced analytics such as multi-channel attribution and marketing mix modeling. Prior roles include Associate Analyst at MRM//McCann, where Yichi built predictive models and provided ETL automation solutions, and Business Analyst Intern at Deloitte Digital, collaborating with clients to document project deliverables. Yichi began the career as an IT Academy Intern at MassMutual and has experience with consulting at Protiviti and as an Assistant at BDO China. Academic credentials include a Master of Science in Business Analytics from the University of Rochester and a Bachelor of Business Administration from UMass Amherst.