Melanie Coleman has over 10 years of work experience. Melanie currently works at Pannos as the Director of Strategy & Media, where they serve as a member of the Senior Leadership Team and oversees the Media, Sales, and Marketing teams. In this role, they advocate for operational growth and mentors newly onboarded direct reports. Prior to this, they were a Senior Manager, Strategy at Pannos, responsible for overseeing the Media, Marketing, and Sales teams and ensuring sales and marketing goals were met. Melanie also worked as a Manager, Media & Strategy at Pannos, where they streamlined processes, found efficiencies, and optimized for user experience. Melanie has experience in digital marketing strategy as well, having served as a Digital Marketing Strategist at Pannos, where they advised clients on SEO practices and provided recommendations. Before joining Pannos, Melanie worked as a Marketing Content Manager at Divurgent, a Marketing Coordinator at Northeast Bank, and an Account Manager and Director of Marketing and Grants at Cristo Rey Boston High School. Melanie also has experience in account administration at RR Donnelley and worked as a Field Representative for Jon Huntsman for President. Melanie began their career as a Bank Teller at Freedom Credit Union and a Resident Advisor at New England College.
Melanie Coleman's education history is as follows:
Melanie Coleman attended Hampshire Regional High School from 2002 to 2008 and obtained their High School Diploma.
From 2008 to 2011, Melanie attended New England College, where they pursued a Bachelor of Arts in History. Melanie achieved an impressive GPA of 3.78 out of 4.0.
In 2010, Melanie participated in a Study Abroad program at Regent's University London.
Melanie also holds several additional certifications. Melanie obtained a Certified Marketer certification from Kentico Software in February 2022. In July 2019, they completed the GTM 101: Google Tag Manager Workshop offered by Bounteous. In January 2019, they completed the WordPress 4 Essential Training through LinkedIn.
During 2018 and 2019, Melanie completed various SEO-related courses on LinkedIn, including "Become an SEO Expert," "International SEO," "Local SEO," "SEO: Keyword Strategy," "SEO: Videos," "SEO Foundations," and "SEO: Link Building in Depth."
Melanie also pursued multiple graphic design certifications through Coursera, including the "Brand New Brand" and "Graphic Design Specialization" courses. Additionally, they completed courses on the history and fundamentals of graphic design.
Melanie obtained certifications related to Google Analytics, including "Google Analytics for Beginners" from Google, and the GAIQ certification. Melanie also completed the Google Analytics course offered by the Google Digital Academy (Skillshop) in July 2023.
These additional certifications showcase Melanie Coleman's commitment to continuous learning and professional growth in various fields.
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