Lorena Martínez

Lorena Martinez is a Product and Lifecycle Marketer at Parabol. Prior to joining Parabol, they were the Head of Evergreen - Product Marketing at Mindvalley, where they managed a team of 6 responsible for the growth strategy of all products and programs.

Lorena's role requires their to be a master at growth hacking, innovations, CRO, funnel optimization, user experience and branding. As a team, they are responsible for 100% YoY growth in revenue, $85 million in yearly revenue, ensuring the success of products through advertising, affiliates campaigns, and organic traffic, conversion rate and funnel optimization, and testing and innovating to ensure the continuous improvement of the marketing model.

Previously, Lorena was a Brand Marketing Associate at PROCOLOMBIA and a B2C Marketing Lead at AIESEC. Lorena has also been a Partnerships Associate at Endeavor Colombia.

Lorena Martínez completed a Bachelor's degree in Advertising from Fundación Universidad de Bogotá 'JorgeTadeo Lozano'.

Some of their coworkers include Gareth Davies - Growth Marketer, Drew Housman - Growth Manager, and Trey Simpson - Growth Product Manager. Lorena Martínez reports to Aviva Pinchas, Head of Growth.