Josh Hatala

Josh Hatala is a seasoned marketing professional currently serving as the Director of Creative Strategy & Audience Development at Paramount since November 2020. In this role, Josh manages data-driven strategies for campaign development across various media types and has successfully driven initiatives that resulted in significant achievements, such as making Good Burger 2 the #1 Paramount+ Original Movie of All Time. Prior to this, Josh was the Franchise Strategy Lead at Paramount, where notable accomplishments included boosting engagement for established franchises and launching successful campaigns for new series like iCarly. Experience prior to Paramount includes positions at westbound creative inc. and Think Jam, where Josh developed high-impact marketing strategies for major studios, including Universal Pictures, Warner Bros, and Sony Pictures. Josh holds a Bachelor of Arts in Writing from Ithaca College.