Mark Tenhagen has a diverse range of work experience in the fields of digital marketing and growth. Mark currently holds the position of Head of Digital Marketing at Parkable since March 2023. Prior to that, they served as the VP of Marketing at Flowingly from June 2022 to March 2023.
From 2020 to 2022, Mark worked at TheMarket.com, where they started as a Growth Manager in March 2020 and later became the Head of Growth in June 2021. Mark played a significant role in growing the business 7.5 times in just two years. Mark was a member of the Operational Leadership team and led a team of three digital marketers.
Before that, Mark had several roles at HonestBrew, starting as a Growth Marketer in September 2016. Mark later became the Head of Growth in August 2018, leading a team of four and focusing on revenue growth, customer acquisition, and retention. Mark completed the 500 Startups Incubator full-time program, acquiring new growth processes and skills. In February 2019, they were promoted to Interim Marketing Director, where they exceeded customer acquisition and retention targets.
In 2017, Mark participated in the 500 Startups Series A Growth Accelerator Program as part of a raise at HonestBrew. The program aimed to embed growth principles and practices in the company.
Mark also has experience as a Digital Marketer at BiZZdesign from October 2015 to September 2016, where they built and expanded the role of digital marketing.
Earlier in their career, Mark worked at Orcon as a Marketing Coordinator from January 2013 to June 2015 and later as a Marketing Manager from August 2014 to June 2015. Mark optimized audience selection, tailored targeted messaging, and ran conversion funnel optimization projects.
Mark's career started at City GPs, where they worked as a Medical Receptionist from December 2009 to January 2013. Mark provided excellent customer service and assisted the practice in various capacities.
Overall, Mark Tenhagen has extensive experience in digital marketing, growth, and leadership roles, with a proven track record of driving growth and exceeding targets.
Mark Tenhagen attended Victoria University of Wellington from 2009 to 2012. During this time, they pursued a Bachelor of Commerce and Administration in Marketing, a Bachelor of Commerce and Administration in International Business, a Bachelor of Arts in International Relations and Affairs, and a Bachelor of Arts in Political Science and Government. In February 2023, Mark obtained a certification in Google Analytics (GA4) from Google.
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