Jialin Liang

Jialin Liang has work experience in marketing and operations. They started working as a Marketing Operation Specialist at New Oriental Education & Technology Group in June 2019. In this role, they were responsible for designing, printing, and procuring promotional materials. They also analyzed competitor data to gain insights and improve marketing processes. Additionally, they troubleshooted implementation hurdles to enhance efficiency.

Later, Jialin Liang joined Pattern® in April 2021 as a Marketing Officer (Go-to-Mkt). Their responsibilities included building the brand from scratch for two American brands in China. They planned and executed online publicity programs to increase brand awareness and drive online store traffic. They also contributed to content plans and assisted with copywriting.

Currently, Jialin Liang works at Pattern®, starting in May 2023. Their role as a Marketing Officer involves ongoing responsibilities within the company. No specific end date is provided for this position.

Jialin Liang completed a Master's degree in Marketing/Marketing Management, General at The University of Sheffield from 2021 to 2022. Earlier, from 2015 to 2019, Jialin earned a Bachelor's degree in English from Guangzhou University. Jialin also obtained additional certifications, including University Business Challenge 2021-22 from Learning Dynamics / Campus2Corporate in March 2022, Certified Translator from the Ministry of Human Resources and Social Security of the People's Republic of China in November 2018, BEC Higher from Cambridge Assessment English in July 2018, and became a CIM Affiliate Studying Member at CIM | The Chartered Institute of Marketing in 2021.